NASHOT,
My smart AI golf coach
Brand Identity Design
We has renewed the Brand Identity of Nashot that is a self-learning mobile service to improve golfing skills by providing AI golf swing analysis. The Nashot is based on technologies of measurement of ground reaction forces and extraction of 3D human-joint coordinates. It helps users get better at golf by analyzing swing poses without any restriction of time and space.

혼자서도 골프 실력을 향상시킬 수 있도록 스윙 자세를 분석하고 교정해 주는 인공지능 골프 트레이닝 모바일 서비스인 나샷의 BI를 리뉴얼 하였습니다. 나샷은 3D 관절 좌표 추출 기술과 지면 반발력 측정 기술로 시간과 공간의 제약 없이 스윙 자세를 분석, 사용자의 실력 향상을 돕습니다.
Wordmark
The wordmark intuitively represents brand’s functions and identities by showing movements in golf swings corrected with Nashot’s differentiated technology, ground reaction force sensor. Upward curves in the letter “A” is a representation of a powerful and long flowing golf swing, it also shows activity and enjoyment in a visual and rhythmical way, which are the main characteristics of golf. Technical and harmonious colors have been used for the wordmark to appeal Nashot’s best technologies and expertise.

나샷을 통해 향상된 스윙 무브먼트를 워드마크에 담아 서비스의 기능과 정체성을 직관적으로 표현하였습니다. 특히 이니셜 A의 상승 곡선은 임팩트 시 힘차게 이어지는 스윙을 연상시킴과 동시에 골프의 역동성과 즐거움을 담았습니다.
Design Strategy
We has established Nashot’s own core values and identities by analyzing its technical advantages. Also, we have built their own visual identity system with a new slogan “Self-Learning for the best swing”. Furthermore, we have developed technical advantages of brand – professionality and systematicity by applying a differentiated and In-depth pose analyzing system to GUI, and visualizing the system.

나샷의 핵심가치를 정의하고, 슬로건 '나 혼자서도 나이스샷'을 개발하여 나샷만의 브랜드 커뮤니케이션 체계를 구축하였습니다. 또한 타사 대비 정교한 분석 기술을 GUI 디자인에 반영, 나샷의 독보적인 기술 특장점을 강화하였습니다.
Client  Morethings
Discipline  Brand Identity / GUI Design / Guidelines
Director  Jaeyong Jang
Design  Yoona Kim, Yeohae Song, Hyeyoung Jung, Rihyeon Ju
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