We are on T-BI with Offroad
VEIG BX의 오프로드 브랜드 디자인 프로젝트가
The-Brand Identity에 소개되었습니다.


자세한 내용은 https://the-brandidentity.com/ 에서 확인하실 수 있습니다.
T-BI The Edit (vol.145)에 VEIG-BX에서 진행한 오프로드의 브랜드 아이덴티티 프로젝트가 소개되었습니다. The Brand Identity는 전 세계 90만 명 이상의 크리에이터와 커뮤니티가 신뢰하는 영국의 디자인 저널입니다. T-BI와 같은 세계적인 매체에 소개되어 정말 기쁩니다! 😎

VEIG BX, a brand identity studio based in Seoul, South Korea, embrace the contrasting, overlapping fields of modern life in their identity for OFFROAD, a contemporary outdoor fashion brand. Set in the classic Futura PT, the wordmark is built around the two defining letters of the brand ‘FF’ which are also used as the brand’s logo. Here, the OFFROAD logotype integrates a small ‘f’ and a capital ‘F’ to represent the juxtaposition of natural and urban environments. The lowercase ‘f’, with its organic, curved form, evokes the undulating contours of mountainous landscapes. In contrast, the uppercase ‘F’ is stark and angular, mirroring the clean lines of city architecture. The fusion of these areas is embodied in the ligature ‘fF’, seamlessly linking the two glyphs. This design element underscores the blending of natural and urban spaces, as well as the fluid transition between weekdays and weekends. (기사발췌)


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